Retail digital signage that keeps your store displays current and your team informed
Display in-store promotions, sale events, opening hours and staff notices on any screen in your shop. Update everything from your phone. Set up in minutes.
No credit card required · Cancel anytime · From £10/Location/month
The problem
Your promotional posters are out of date before the campaign ends
Every retailer has the same problem. Offers change faster than the signs do. Head office sends through a new promotion on Monday morning. It launches online immediately. But in-store? The branch manager needs to print the poster. By Wednesday, half the stores have the new poster up. The other half are still showing last week's buy-one-get-one.
A customer walks in with a voucher they saw online. The staff member has not heard of the promotion. There is nothing on display to confirm it. The customer thinks the shop is disorganised. Meanwhile, the window display still says "Summer Sale — Ends Sunday" and it is now Thursday of the following week.
Why it matters
The real cost of outdated displays and disconnected staff in retail
Customers judge in 5 seconds
A screen showing today's featured products and the current promotion says "this shop is on it." A dog-eared poster with curling edges decides whether someone walks in or walks past to the next shop.
Campaigns lose impact across branches
Some stores have new displays up. Some have the old ones. A handful have nothing at all because the store printer jammed. Customers who visit two locations see different promotions. Staff give conflicting information.
Seasonal changeovers eat up management time
Spring collection arrives? Change every sign. Bank holiday hours? Print new signs. Black Friday? Design, print, and distribute posters to every branch. A multi-site retailer can spend two full working days per season on sign coordination.
Staff communication falls through the cracks
Retail teams work shifts. A new return policy comes into effect, but the Saturday staff were not working when it was announced. The noticeboard in the staff room is buried under old rotas. Nobody reads it.
The solution
Digital signage for retail that your team can update from the shop floor
NowBoard is retail digital signage software built for in-store promotions, staff communication, customer information — and, for retailers in busy footfall locations, a built-in advertising layer that turns front-of-store screens into a revenue stream. Plug a NowBoard Player into any TV or screen in your shop and start displaying useful, current content within minutes.
Your store manager, area manager, or head office marketing team can update every screen across every location from their phone, laptop, or tablet — even between serving customers.
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Plug in a NowBoard Player
A small device (about the size of a phone charger) that connects to any TV via HDMI. Uses your existing wifi. Costs around £70–90.
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Add your content
Promotions, event announcements, opening hours, staff notices. Use NowBoard's templates or build your own layouts with your store branding.
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Screens update instantly
Change a promotion, add a new event, or update opening hours. Every connected screen refreshes automatically. No reprinting. No waiting for the courier to deliver new posters.
Use cases
Six ways retailers use NowBoard every day
In-store promotions & offers
The screen that replaces the poster, the shelf talker, and the promotional banner in one go
A NowBoard promotion screen shows your current offers — multi-buy deals, seasonal discounts, clearance lines, loyalty rewards — in a clean, branded layout. When a promotion starts, update it from your phone. When it ends, remove it before a customer tries to claim it at the till. When a product sells through, change it in seconds without peeling anything off a wall.
Sale events & seasonal campaigns
Fill your shop on launch day by making sure people know what is happening
NowBoard lets you promote upcoming events on every screen in your store — and across every branch if you have more than one. You can schedule event content in advance: set up the next month's key trading dates on a Monday morning and let NowBoard handle the rest. Each announcement appears on the right day and disappears when the event has passed. Learn more about event signage.
Opening hours & store information
The answer to "What time do you close?" before anyone has to ask
A NowBoard information screen in the window or near the entrance shows your current opening hours, contact details, returns policy summary, and any temporary notices. Update it once, from your phone, and the screen shows the right information until you change it again.
Staff noticeboards
Keep your team informed without a corkboard in the stock room that nobody reads
NowBoard gives you a staff-facing screen in the back office, stock room, or break area for shift rotas, weekly sales targets, new product training, policy updates, and management notices. When the returns policy changes, post it where the team will actually see it. When Saturday's rota changes because someone has called in sick, update it before the afternoon team arrives.
Window displays for passing trade
Turn your shop window into a 24-hour salesperson
A NowBoard screen in the window shows different content every time someone walks past. This morning's featured product. This weekend's event. The current buy-one-get-one offer. New arrivals. Each piece of content gives someone a new reason to glance, to stop, and to walk in. Outside opening hours, the screen keeps working.
Customer information screens
Give customers the answers they need before they have to find a member of staff
In busier retail environments — department stores, large-format shops, shopping centres, garden centres — a NowBoard screen at key locations can display a rotating set of useful information: store layout, current promotions, loyalty programme details, upcoming events, and practical information like parking, wifi, and opening hours. For shops with loyalty programmes, a screen near the till promoting sign-ups can drive results far more effectively than a faded tent card on the counter.
Earn from your window
Your window display is real estate
The shop next door, the local hairdresser, the new coffee place down the road — they all want to reach the people walking past your shop. NowBoard turns your front-of-store screen into a revenue stream.
- →Sell ad slots to suppliers, neighbours, local services
- →Keep 87% of every ad sold (Pro tier · 13% NowBoard commission)
- →We handle Stripe, payouts, content approval
Why NowBoard
Why retailers choose NowBoard over posters and printed signs
Works on screens you already have
Most shops have a TV or screen somewhere. Plug a NowBoard Player into the HDMI port and that screen becomes a digital display. No new hardware. No installation contractor. The player costs around £70–90.
Anyone on your team can use it
The shop manager, the assistant manager, the area manager, the Saturday supervisor. If they can use a smartphone, they can update a NowBoard screen. No training. No waiting for head office to send new artwork.
Updates happen in real time, not in print runs
A promotion launches and the screen changes in seconds. An offer ends and it disappears automatically. A product sells out and the display switches to something else. The gap between marketing decision and customer visibility shrinks from days to seconds.
Multi-site management for retail chains
Running 3, 10, or 50 locations? Manage every screen from a single dashboard. Set brand guidelines and promotional templates centrally. Roll out a national campaign to every branch in minutes.
Works offline
Shop wifi is not always reliable — especially in older buildings or shopping centres with thick walls. If the connection drops, NowBoard screens keep showing the last update. Customers never see a blank screen.
From £10/Location/month
No setup fees. No annual contracts. See pricing. A three-screen shop setup — window, shop floor, and staff room — costs less per month than a single set of promotional posters. Pro tier (£20/Location/mo) unlocks the AdSpace marketplace so screens earn back their cost.
FAQ
Common questions about retail digital signage
Can I update the promotions from the shop floor?
Yes. Open NowBoard on your phone, change a promotion, remove a sold-out product, or add a new offer. The screen updates within seconds. No printing, no waiting for head office, no finding the Blu-Tack.
Can head office control some screens while store managers control others?
Yes. NowBoard has role-based access. Head office can manage national campaigns and brand templates centrally. Store managers can update their own local promotions, opening hours, and staff notices. Each person sees only what they need.
Can I schedule promotions to start and end automatically?
Yes. Set a Black Friday promotion to appear on Friday morning and disappear on Monday. Schedule your Christmas opening hours to show from 1st December and revert to standard hours in January. You set it up once and it runs on its own.
Does it work for different types of retail?
Yes. NowBoard works for any retail environment — boutiques, charity shops, garden centres, department stores, convenience stores, shopping centres, pop-up shops. If you have a screen and information to display, NowBoard handles it.
Is there a minimum contract?
No. NowBoard is month-to-month from £10 per Location. Add Locations when you need them, remove them when you do not. No setup fees, no annual lock-in.
Ready to replace the poster printer?
Your customers deserve clear, current information — not a sun-bleached sale poster that ended three weeks ago. Your staff deserve to know what is happening today. Your shop windows deserve to work as hard as the rest of your marketing.
No credit card required · UK-based support · From £10/Location/month