Monetise your screens
One platform for digital signage
and screen advertising.
Turn any TV into an advertising screen. Display your content and sell ad slots whenever you want. You keep the majority of every ad you sell direct.
The Advertise Here Board fills any unsold ad slot. A local business scans the QR code to see the price and book.
What makes a digital advertising screen
Advertising display screens are ordinary screens with two extra things: slots you can sell, and a way for advertisers to book them. NowBoard adds both to the screens you already run.
- A screen and a player. Any TV with a NowBoard player. See digital signage screens.
- Ad slots in your content. Turn on advertising per TV and set a daily or monthly slot price. Your own notices, menus and timetables keep playing around the ads.
- Somewhere to book and pay. Advertisers book through your public booking page, you approve each booking (or let NowBoard approve them for you), and Stripe handles the money.
NowBoard is built for screens inside your venue: receptions, lounges, bars, gyms and waiting rooms. It is not an outdoor or street advertising screen network, but any digital display screen for advertising indoors can run it.
Four steps to turn your TVs into advertising screens
Enable advertising on any screen you control. Set your own price. Take the booking. Stripe handles the money: we take a small commission, you keep the rest.
Enable an Ad Space
Turn on advertising for any screen in your estate. One toggle per TV.
Set your slot price
Set a daily or monthly slot price. You decide what to charge, no bidding involved.
Take the booking
Advertisers book through your public booking page. You approve each booking, or turn on automatic approval.
Get paid through Stripe
Your share is paid out through Stripe. We take a small commission, no invoicing on your side.
How easy it is to buy space on your screens
The advertiser does the work from their phone. They book, upload the ad and pay. You check the ad and approve it.
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Scan or open the link
They scan the QR code on your screen, or open your booking link. They do not need an account.
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Pick the dates
They choose a start date and an end date. The page shows your price per day or per month.
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Upload the ad
They add an image or a video, up to 50 MB, and see a preview before they send it.
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Send the booking
They add a name and an email address. Nothing is charged yet.
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You approve
You get an email. Check the ad, then approve or decline it. Or turn on automatic approval once your Stripe payouts are set up.
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Pay through Stripe
After you approve, the advertiser gets an email with a secure Stripe payment link.
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Live on screen
When the payment is complete, the ad plays on its start date and stops after its end date. You do not load it by hand.
The ad fills the whole screen. Ask advertisers for landscape artwork at 1920 × 1080 pixels (16:9), so that no edges are cut off. Images: JPEG, PNG, WebP or GIF. Videos: MP4, WebM or MOV.
Sponsors book and pay. You only approve.
For example, a rugby club could sell sponsor space on the screens in its clubhouse. The club sets a monthly price for the Ad Space and sends each sponsor the booking link.
The sponsor picks the months, uploads the advert and pays by card when the club approves it. The advert then plays on the clubhouse screens for the dates the sponsor booked.
What the club does not have to do
- Chase sponsors for artwork by email.
- Load the advert onto each screen.
- Send invoices or chase payments. Stripe takes the payment.
- Remember to take the advert down. It stops after the end date.
Your tier sets your commission
Lower your commission rate by upgrading your subscription. The Professional tier is the sweet spot for screen owners actively selling ads, you keep 87% of every ad you sell direct.
| Plan | Subscription (ex VAT) | Commission | You keep |
|---|---|---|---|
| Free | £0/mo | 30% | 70% |
| Starter | £10/Screen/mo | 20% | 80% |
| Professional | £20/Screen/mo | 13% | 87% |
| Enterprise | £30/Screen/mo (volume discounts) | 8% | 92% |
The "you keep" figures apply to ads you sell direct. Programmatic fill, when it launches, pays the same 13% commission on receipts after the ad exchange takes its fee.
Stripe’s payment processing and payout fees are deducted from your share and are separate from NowBoard’s commission.
Four ways to fill your inventory
The same 13% Professional commission applies across every selling model, pick whichever fits the deal.
One advertiser, full window
One advertiser owns the slot for the whole window, no rotation. Premium placement, premium feel.
2–3 advertisers take turns
A small group of advertisers share the slot, taking turns through the day. Lower per-advertiser cost, higher fill rate.
Highest bidder wins each play
Each individual play goes to the highest bidder in real time. Prices flex with demand.
13% commission on Professional. About a third of what enterprise platforms charge.
Major DOOH SSPs charge 25–40% commission on every ad sold, that's their core business model. NowBoard treats commission as a fair share, not a tax.
| Platform | Commission |
|---|---|
| Broadsign Reach | 30–40% |
| Vistar Media | 30% |
| Hivestack | 30–40% |
| VIOOH | 25–35% |
| Adomni (SMB) | 20–25% |
| NowBoard Professional | 13% |
What could your screen earn?
A rough estimate based on venue type, your slot price, and a Professional-tier 13% commission. Real numbers depend on local demand and the deals you close.
Indicative only. Assumes the slot is booked on the number of days you enter, at the price you set, and a Professional-tier 13% commission. Actual bookings and pricing depend on local demand.
Running an event or pop-up?
Screens, Player Licences and kit for your dates. We quote each event.
Common questions
Do I have to sell ads?
No. Advertising is included on every plan, and you choose when to switch it on for a Screen. You can use NowBoard for your own content (timetables, menus, announcements) and never sell a slot.
How does the booking actually work?
The advertiser scans the QR code on your screen or opens your booking link. They pick the dates, upload the ad and send the booking. You approve it, they pay through Stripe, and the ad plays from the start date. See the advertiser's steps. You can also send the booking link to businesses and sponsors you already know.
When do I get paid?
We handle the payment processing. Your share is paid out through Stripe. No invoicing on your side, no chasing.
What can and can't be advertised?
You set your own content rules per TV. You approve each booking before it plays, unless you turn on automatic approval for that Ad Space. You can decline ads that do not fit your venue or audience. We enforce baseline rules (no illegal content, no malware) but the editorial line is yours.
Why is Professional 13% when enterprise platforms charge 30%+?
Because NowBoard is a subscription platform first. We don’t depend on ad commission to survive, so we can keep it low. It’s genuinely good value, not a limited-time offer.
Enable advertising on your screens: sign up free.
Free tier, no card required. Upgrade to Professional the day you sell your first ad and keep 87% of every ad you sell direct.
Sign up free →Want to see it first? Book a demo.