The best digital signage software for UK businesses
This digital signage software comparison puts NowBoard next to Yodeck, ScreenCloud and OptiSigns. First, why NowBoard is the better choice for UK buyers. Then one table shows price, free plan, setup, Ad Space and support for each product. Every competitor fact links to the page on its own site where we read it.
Checked November 2026. NowBoard prices are ex VAT. Prices and features change, so check each source before you decide.
Why NowBoard is the UK pick
Each point is a fact you can check. Where we compare, the competitor fact links to its own site.
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Free on one TV, with no end date
The NowBoard Free plan runs one TV with up to 5 Boards for as long as you like. You need no credit card. Each extra TV needs a Player Licence on a paid plan.
ScreenCloud's pricing page shows a 14-day free trial and no free plan. Source: screencloud.com/pricing. Checked November 2026.
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Prices in pounds that say ex VAT
Starter is £10, Professional £20 and Enterprise £30 per TV per month, ex VAT. You pay in pounds, and VAT is added at checkout.
Yodeck shows GBP prices, but its pricing page does not say whether they include VAT. Source: yodeck.com/pricing/. Checked November 2026.
ScreenCloud shows GBP prices, but its pricing page does not say whether they include VAT. Source: screencloud.com/pricing. Checked November 2026.
OptiSigns shows GBP prices, but its pricing page does not say whether they include VAT. Source: optisigns.com/pricing. Checked November 2026.
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Sell Ad Space on your screens
Ad Space is on every NowBoard plan, Free included. Local businesses book and pay on your booking page, and you approve each advert. NowBoard takes a small commission and you keep the rest. The rates are on the pricing page.
Yodeck lists playback reports to help you collect ad fees from third parties. Its pricing page does not describe selling ad slots. Source: yodeck.com/pricing/. Checked November 2026.
OptiSigns lists a Live TV Ads Overlay on its Engage plan, and an Ads Portal add-on with no listed price. Source: optisigns.com/pricing. Checked November 2026.
ScreenCloud's pricing page does not mention advertising or ad income. Source: screencloud.com/pricing. Checked November 2026.
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UK hardware and installation
Buy a NowBoard Player (£149 ex VAT, UK only) or Player Pro (£199 ex VAT, UK only) in the UK. Or ask us to arrange installation on a TV you own, from £50 per TV ex VAT.
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UK-based support
Our support team is in the UK and answers by email. We reply within one working day.
Digital signage software compared
Five things to compare before you choose. Competitor prices are in the currency their own pricing page shows. Each competitor fact shows where we read it and when.
| Topic | NowBoard | Yodeck | ScreenCloud | OptiSigns |
|---|---|---|---|---|
| Price per screen | Starter £10, Professional £20 and Enterprise £30 per TV per month, ex VAT. Annual billing takes about 17% off. | Basic £7, Premium £10 and Enterprise £13 per screen per month, in GBP on its pricing page. Enterprise+ has no listed price. Source: yodeck.com/pricing/. Checked November 2026. | Core £18 and Pro £29 per screen per month on monthly billing, or £16 and £24 billed annually, in GBP on its pricing page. Enterprise has no listed price. Source: screencloud.com/pricing. Checked November 2026. | Standard £7.95, Pro £9.60, Pro Plus £11.50 and Engage £25 per screen per month on monthly billing, in GBP on its pricing page. Enterprise is £34.50, with a minimum of 25 screens. Source: optisigns.com/pricing. Checked November 2026. |
| Free plan | Free forever on one TV, with no credit card and no expiry. | A free plan on one screen, with no credit card. The pricing page also offers 30 days of full features on up to 5 screens. Source: yodeck.com/pricing/. Checked November 2026. | No free plan on its pricing page. A 14-day free trial, with no credit card. Source: screencloud.com/pricing. Checked November 2026. | A free plan on up to 3 screens, with 25 basic apps, 1GB of storage and the OptiSigns logo on the screen. No credit card. Source: optisigns.com/pricing. Checked November 2026. |
| Setup | Install the Player App or plug in a NowBoard Player (£149 ex VAT, UK only) or Player Pro (£199 ex VAT, UK only). Then scan the QR code on the screen. | A free Yodeck Player comes with annual plans. On monthly billing you use your own device. Source: yodeck.com/pricing/. Checked November 2026. | Its own players are PIXI at $95 and ScreenCloud OS at $199 per device, priced in US dollars on its hardware page. Source: screencloud.com/hardware. Checked November 2026. | The pricing page recommends OptiSigns hardware for the best compatibility. It does not list a price for that hardware. Source: optisigns.com/pricing. Checked November 2026. |
| Earning from Ad Space | Sell Ad Space on your screens on every plan, including Free. NowBoard takes a small commission and you keep the rest; the rates are on the pricing page. Payment goes through Stripe. | Playback reports, which the pricing page says help you report to third parties to collect ad fees. The pricing page does not describe selling ad slots. Source: yodeck.com/pricing/. Checked November 2026. | The pricing page does not mention advertising or ad income. Source: screencloud.com/pricing. Checked November 2026. | A Live TV Ads Overlay on the Engage plan (£25 per screen per month). An Ads Portal add-on has no listed price; you contact OptiSigns for details. Source: optisigns.com/pricing. Checked November 2026. |
| Support and VAT | UK-based support by email. We reply within one working day. Every price is shown ex VAT, and VAT is added at checkout. | Online support on every plan, 24/5 on Enterprise and 24/7 on Enterprise+. The pricing page does not state hours for Basic or Premium, or say whether prices include VAT. Source: yodeck.com/pricing/. Checked November 2026. | Standard Support on Core and Pro. The page states 24/7 AI and 24/5 human support. It does not say whether prices include VAT. Source: screencloud.com/pricing. Checked November 2026. | Email on Standard, email and phone on Pro Plus, and email, phone and Zoom on Engage. The pricing page does not say whether prices include VAT. Source: optisigns.com/pricing. Checked November 2026. |
Each NowBoard TV needs a Player Licence. See the pricing page for what each plan includes. Compare one product in more detail: NowBoard vs Yodeck, NowBoard vs ScreenCloud.
What to look for when you choose
Do these checks for each product on your list.
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Price per screen in pounds
Find the monthly price for one screen. Use the price in pounds if the page shows it. Multiply the price by the number of screens that you have.
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VAT
Find out if the price includes VAT. If the page does not say, ask the company before you buy.
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A free plan or a free trial
A free plan has no end date. A free trial stops after a fixed number of days. Check how many screens the free option lets you use.
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The devices that you have now
Make a list of your TVs and media players. Make sure that the software works on them. NowBoard works on Android TV and Google TV, the Windows App, and the Web Player in Google Chrome. See hardware.
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Support hours
Find out how you can get help, and when. Check if support for your plan is by email, phone or chat.
Questions
What is the best digital signage software in the UK?
Choose the software that fits your screens and your budget. NowBoard is a UK company. Its prices are in pounds and say ex VAT, the Free plan runs one TV with no end date, support is in the UK, and you can sell Ad Space on every plan. The table on this page compares NowBoard with Yodeck, ScreenCloud and OptiSigns.
Is there free digital signage software?
Yes. NowBoard is free on one TV, with no end date and no credit card. Yodeck has a free plan on one screen. OptiSigns has a free plan on up to 3 screens, with its logo on the screen. ScreenCloud has a 14-day free trial and no free plan. Sources: yodeck.com/pricing/, optisigns.com/pricing, screencloud.com/pricing. Checked November 2026.
How much does digital signage software cost per screen?
NowBoard is free on one TV. Then it is £10 on Starter, £20 on Professional or £30 on Enterprise per TV per month, ex VAT. On their own pricing pages, in GBP on monthly billing, Yodeck starts at £7, OptiSigns at £7.95 and ScreenCloud at £18 per screen per month. Those pages do not say whether the prices include VAT. Sources: yodeck.com/pricing/, optisigns.com/pricing, screencloud.com/pricing. Checked November 2026.