Resell digital signage under your own brand
Buy NowBoard at wholesale. Sell it as your own. Our white-label digital signage reseller programme gives you the platform, the tools and the margins, you bring the customers.
Why resell digital signage?
Your customers already ask you about screens. Care homes want activity boards. Hotels need lobby displays. Schools want corridor timetables. You have the relationships and the trust, but building a digital signage platform from scratch is not where your time should go.
NowBoard gives you a ready-made platform you can sell as your own. We handle the software, the updates and the infrastructure. You handle the customers, the support and the pricing.
The digital signage market is growing and your customers are buying from someone. As a digital signage reseller, that someone can be you, without writing a line of code or hiring a development team.
- Digital signage software market growing year on year
- Care homes, hotels, schools and leisure centres all adopting screen-based communication
- Most resellers set their own retail price per TV, well above wholesale; wholesale rates depend on tier and are shared once you apply
- Two revenue streams, subscription margin plus a share of advertising commission generated by your customers' platforms
What you get as a NowBoard reseller
The NowBoard partner programme is a white-label digital signage reseller arrangement. You buy screen licences at wholesale pricing. You resell them at whatever price you choose. Your customers see your brand, not ours.
White-label branding: Gold and Platinum roadmap
Whitelabel branding across screens, dashboard and email is on the Gold and Platinum roadmap. It is not available today.
Planned scope:
- Customer-facing dashboard (your logo, colours and domain)
- Screen display interface (your branding on every TV and tablet)
- Onboarding emails and notifications
- NowBoard Player Pro boot screen (your logo on startup)
Multi-tenant management: one dashboard, all your customers
Your partner dashboard shows every customer, every site and every screen in one place. Add new customers in seconds. Assign screens. Push content across organisations. Monitor screen status. You manage everything, your customers only see their own screens.
- Onboard a new care home customer and have their screens live in an afternoon
- Monitor screen health across all your hotel clients from one view
- Push a seasonal template to every school in your portfolio at once
- See instantly if any customer's screen has gone offline
Wholesale pricing with healthy margins
Four partner tiers: two non-white-label (NowBoard bills the customer, Stripe Connect splits the payment to you instantly) and two white-label (you bill your own customer, on your own Stripe, your own brand). All pricing is per TV.
| Tier | Screens | Min term | Billing |
|---|---|---|---|
| Registered (non-WL) | 5+ | : | NowBoard bills your customer |
| Silver (non-WL) | 25+ | : | NowBoard bills your customer |
| Gold (whitelabel) | 100+ | 6 months | You bill your customer |
| Platinum (whitelabel) | 500+ | 12 months | You bill your customer |
Example, a Silver partner sets their own retail price to their customer. NowBoard collects payment via Stripe Connect and instantly splits the margin to Silver. Whitelabel partners (Gold/Platinum) invoice on their own Stripe, set their own retail, and NowBoard is invisible to the end customer.
Two revenue streams, both for you
Resellers earn margin on subscription (the wholesale-to-retail spread) and a share of the advertising commission generated by your customers' platforms. Whichever tier you're on, every customer who monetises generates ongoing commission revenue you participate in.
- Registered: a share of every ad commission, set by your tier, transferred to your Connected Account nightly
- Silver: a share of every ad commission, set by your tier
- Gold whitelabel: pay a share of ad commission to NowBoard, set by your tier, keep the rest of whatever you charge your customers
- Platinum whitelabel: pay a share of ad commission to NowBoard, set by your tier, keep the rest
How billing works
Two billing models: pick the one that fits your business.
Whitelabel partners: your billing, your branding
Bill your customers however you want: Stripe, GoCardless, Xero, BACS, direct debit, or whatever fits your business. They never see NowBoard.
You pay NowBoard via a single auto-charged Stripe Subscription each month, covering: platform fee + per-Screen wholesale + ad commission wholesale. We update your subscription automatically based on your real platform usage, no reporting required.
Your customers are entirely yours. We're invisible.
- You invoice your customers on your own systems
- One auto-charged Stripe Subscription back to NowBoard each month
- Subscription auto-updates with real usage, no manual reporting
- Available on Gold (6-month term) and Platinum (12-month term)
Co-branded partners: we handle the billing, you handle the relationship
Customer signs up via NowBoard with co-branded sign-off. We collect payment via Stripe Connect and split the floor automatically, your share lands in your Connected Account each month.
You keep your customer relationship; we handle billing, support tier 2, and hosting.
- NowBoard collects payment via Stripe Connect
- Your share auto-splits to your Connected Account
- You own the customer relationship; we handle billing + tier-2 support
- Available on Registered and Silver, no minimum term
Choose your partner tier
Four partner tiers: two non-white-label (NowBoard bills the customer, Stripe Connect splits the payment to you instantly) and two white-label (you bill your own customer, on your own Stripe, your own brand). Pricing is per TV.
- Stripe Connect auto-split: you receive your margin instantly
- Customer pays via NowBoard branded checkout
- Multi-tenant dashboard
- Basic partner training
- A share of NowBoard's ad commission, set by your tier, transferred to your Connected Account nightly
- Everything in Registered
- A share of NowBoard's ad commission, set by your tier
- Tier-1 certified partner support
- Quarterly business review
- Co-branded case study support
- Early feature access
- You bill your own customer on your own Stripe
- Custom logo, colours, domain, email sender
- NowBoard invoices you monthly at wholesale + platform fee
- You set your own retail price
- Pay a share of ad commission to NowBoard, set by your tier, keep the rest of whatever you charge
- Volume hardware pricing
- Everything in Gold
- Pay a share of ad commission to NowBoard, set by your tier, keep the rest of whatever you charge
- Full rebrand: API whitelabel
- Dedicated account manager
- Custom onboarding and training
- SLA with guaranteed response
- Invoice billing accepted
How to become a digital signage reseller
Talk to us
Tell us about your business and your customers. We'll explain the programme, answer your questions and help you choose the right tier. No hard sell: if it's not a good fit, we'll say so.
Set up your brand
We configure your white-label instance. Your logo, your colours, your domain. Your customers will never see NowBoard branding. We handle the technical setup, you just send us your brand assets.
Start selling
Add your first customer. Set up their screens. Set your own price. You manage the relationship, we manage the platform. As your screen count grows, your wholesale cost drops.
What your customers get
When you resell NowBoard, your customers get the full platform, branded as yours. Nothing is held back. Every feature available to direct NowBoard customers is available to your reseller customers.
Who becomes a NowBoard reseller?
| Partner type | What they do | Why they resell NowBoard |
|---|---|---|
| IT managed service providers | Support IT for care homes, schools and businesses | Add digital signage to their existing contract without building software |
| AV installers | Install TVs, projectors and sound systems | Earn recurring revenue from subscription and advertising commission on the screens they already mount on walls |
| Digital agencies | Build websites and marketing for local businesses | Offer screen-based communication as an upsell to existing clients |
| Care home groups | Manage multiple care home sites | Run digital signage across all locations under one brand, at lower cost |
| Consultants | Advise organisations on technology and operations | Bundle a ready-made signage platform into their recommendations |
Join our founding partners
We are building the NowBoard partner programme with a small group of founding resellers. Founding partners help shape the programme, and lock in the lowest wholesale pricing as the programme grows.
- Founding partner wholesale rates protected for 24 months
- Direct input into partner programme features and roadmap
- Priority onboarding and dedicated setup support
- Your logo on our partners page (with your permission)
Add digital signage to your business: without building it
Buy at wholesale. Sell under your own brand. Keep the margin. We will respond within one working day.